Bottleneck hangtags are type of hangtag specifically designed to be attached to the neck of a bottle, typically a beverage bottle like wine, spirits, or speciality bottled products. These tags are often used for branding, marketing, and informational purposes, and they have several functions:
- These hangtags provide an additional branding opportunity for the product. They can display the product’s name, logo, and other branding elements, helping to reinforce brand recognition and differentiation on the shelf.
- Some bottleneck hangtags are designed with perforations or tear-off sections that can be used as coupons or promotional codes for future purchases.
- In some cases, bottleneck hangtags may include information required by regulatory authorities, like alcohol content, warnings, import/export details, barcodes, etc.
- Businesses use these hangtags to communicate special promotions, discounts, or limited-time offers associated with the bottled product. This can attract the attention of potential customers and encourage purchases.
How you can choose bottleneck hangtags according to your needs?
1. Define Objectives.
Determine the objectives for your bottleneck tags. Are you primarily aiming to promote your brand, provide product information, run a special promotion, or achieve a combination of these goals?
2. Content Creation.
Create content for the tags. This includes selecting fonts, colours, images, and text that align with your brand identity and convey the desired message. Ensure that the design and content fit the tag’s dimensions and shape.
3. Find the best hantags manufacturer.
Find out the best tag manufacturer according to your needs, those who have proper knowledge of the quality of paper, design, shape, size printing, finishing, etc. Now tell them about your need as per your product.
3. Select Tag Material.
Choose the type of material for your bottleneck tags with your manufacturer, common options include paper, cardstock, or special materials like textured or metallic paper. Consider the material according to its durability.
4. Design.
Create or commission the design with your manufacturer for the tags. This includes selecting fonts, colours, images, and text that align with your brand identity and convey the desired message. Ensure that the design fits the tag’s dimensions and shape and incorporate essential information on the tag, which may include the product name, logo, brand name, promotional messages, product details (e.g., origin, ingredients), and any required regulatory information (e.g., alcohol content, warning, etc).
5. Printing and Finishing.
Choose a printing method (e.g., offset printing, digital printing) that suits your design and budget. Digital Printing is too expensive it is for those who need less quantity or design for the sample if your tags are in large quantity choose offset printing.
6. Proofing and Review:
Review the design and content for accuracy, typos, and visual consistency. Consider getting feedback from colleagues or stakeholders.
7. Mock-Up and Testing.
Create a mock-up of the bottle neck tag to visualize how it will appear on the bottle or your manufacturer will also show some samples. Now test the tag on actual bottles to ensure it fits and hangs properly.
8. Attachment Method.
Decide on the method for attaching the bottleneck hangtags to the bottles. This might involve using strings, ribbons, adhesive, or shrink sleeves.
Now if your tag is fine for your bottle, then finalise it, and if you feel it requires any change then tell your packaging vendor or manufacturer they’ll make the desired change as per your need.